The impact of postmodern media on audiences and the ways in which we think about texts.
How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world?
• have audiences become accustomed to the stimulation and excitement of spectacular films/games and a sense of spectacle has become something that (young?) audiences increasingly demand from cultural experiences?
• has narrative coherence become less important for audiences?
• in terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. Think here about a film like Scott Pilgrim where the plot is in some sense irrelevant to the overall impact of the film.
• has the attention span of audiences reduced as they become increasingly accustomed to the spectacle-driven and episodic nature of postmodern texts
• in its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy.
• has postmodernism contributed to a feeling among audiences that arts and culture does not really have anything to tell us about our own lives and instead simply provides us with somewhere we can escape or retreat to
a ‘postmodern’ blurring of boundaries between industrial practices, technologies, and cultural forms - Participatory Media: With participatory media, the boundaries between audiences and creators become blurred and often invisible.
How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world?
• have audiences become accustomed to the stimulation and excitement of spectacular films/games and a sense of spectacle has become something that (young?) audiences increasingly demand from cultural experiences?
• has narrative coherence become less important for audiences?
• in terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. Think here about a film like Scott Pilgrim where the plot is in some sense irrelevant to the overall impact of the film.
• has the attention span of audiences reduced as they become increasingly accustomed to the spectacle-driven and episodic nature of postmodern texts
• in its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy.
• has postmodernism contributed to a feeling among audiences that arts and culture does not really have anything to tell us about our own lives and instead simply provides us with somewhere we can escape or retreat to
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