Fragmented
structure/non-linear narrative, stories with no resolution, dialogue
about burger king (“royale with cheese”)
An
exhaustion of progress, originality, purpose
cynicism
(lack of trust & Faith) towards authority, control, institutions
no
agreed absolute morality – relative to personal code
(micro-narrative)
the
falling apart/LACK OF FAITH IN/questioning of 'normal' WESTERN social
institutions – heterosexuality, EDUCATION, COMMUNITY, COMMON
MORALITY/VALUES, RELGION, DEMOCRACY, TANGIABLE RELATIONSHIPS, the
nuclear family, mass production/manufacture
eclecticism,
diversity, hybridity
prosumers
& dissolution of boundaries between audience, text & producer
Challenging of meta-narrative & truth
Playing
with (Dislocation of) time and space
Self-reflexivity, being aware of the process of construction
Emphasis of style over substance
Mash-up,
remix and eclecticism
Blurring
boundaries between audience, text and producer
Voyeurism
– notions of looking, visualisation, dependency on the visual
Consumerism
and popularism only value
Conventions
of genre challenged/subverted
Intrusion of/reliance on technology in social relationships
Breakdown
of distinctions between high art and pop culture
Asks questions not giving answers, allowing audience interpretation
Juxtaposing old and new to make new meaning (bricolage)
Intertextuality
Multiplicity of meanings linked to audience interpretations
CELEBRATES IRONY OR A DETACHED POSITION - CHALLENGING CULTURAL JUDGEMENT (SO BAD ITS GOOD) BEING PLAYFUL
Parody
and pastiche – creating something new through imitation, homage
(tribute)
Web 2.0 and new technologies allowing people to become
producers/celebrities outside traditional/mainstream methods
Media Saturation & Instantaneity – 24hr and accessibility now
Culture is no longer viewed as art mirroring life but a reality in itself
Experimentation with new forms – not necessarily the ‘glossy’ Hollywood approach
Meaning and purpose holds more significance than the skill involved in making it
State of hyper-reality: Photoshop movement changing how we see reality
Cult of celebrity – celebrity obsessed society – style over substance
Truth is created and doesn’t exist in any objective sense
Text goes beyond what it is and comments on society
A rejection of Modernism – progress, truth, structures
Deconstruction
– the influence of historical/cultural structures on meaning, there
is no truth or 'centre' to meaning
Copy of a copy of a copy = Authenticity not important any more, the simulation is the real/preferred
Vacuous
& Viceral, not saying anything of substance, gratification and
feeling EG Retro,
celebrity culture (fame for fames sake)
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