This is my work: Our production work stylistically uses hyper reality in way that our band members come back to life after they have been killed, this would not be possible in the real world. This is also ironic in the way the band members are cut in the video so it looks like they have come to back to life but in a zombified state. The style of our music video is not original in any way and this goes along with what Jameson’s theory says about recycling ideas and using them to create something new. This is what we did in the process of planning our music video we wrote down all the inspirations and references that we took from other media such and film and art and we stuck these together to create a base for our music video. This is a subtle use of bricolage because of the way we have jumbled both horror and the traditional music video together. You can also see references in the way band are fashioned, this feature can be found in most music videos over time as fashion is also eating itself and cannot be original anymore because it has all been done before. An example of this our production is guitarist who is wearing a navy blue blazer this piece of clothing would have also be popular in the 1960’s due to such bands as The Beatles and The Who but this fashion can circled back round again and is now popular now. This can also be interpreted as a form of pastiche as some viewers would say that the style of our production is tributing the 60’s. I would argue that we aren’t tributing this as much as it has been recycled and brought back round again. Our music video applies a disjointed narrative structure this is due to the way we have cut it so that the narrative is running along side the performance but it isn’t so disjointed that it becomes blurred and distorted.
The production of the music promotion campaign I created was produced in a stylistic innovation form where it was formulated around the idea of Jameson’s theory of a Post modern feature of hyper reality. The way in which we did this was with the use of distortion and manipulation through a range of effects on our artist’s appearance in certain shots which was also in relation to the style of the sound (the fast paced beats). To the extent of our ideas being original we gained a lot inspiration through existing sources of media such as films, other music videos and pictures which is known as bricolage. As I found it hard to distinguish the specific genre for the music video I created as it was a blur of sub genres therefore mixing different stylistic features from other music videos helped to make mine hyperreal.
This is my work:
ReplyDeleteOur production work stylistically uses hyper reality in way that our band members come back to life after they have been killed, this would not be possible in the real world. This is also ironic in the way the band members are cut in the video so it looks like they have come to back to life but in a zombified state. The style of our music video is not original in any way and this goes along with what Jameson’s theory says about recycling ideas and using them to create something new. This is what we did in the process of planning our music video we wrote down all the inspirations and references that we took from other media such and film and art and we stuck these together to create a base for our music video. This is a subtle use of bricolage because of the way we have jumbled both horror and the traditional music video together. You can also see references in the way band are fashioned, this feature can be found in most music videos over time as fashion is also eating itself and cannot be original anymore because it has all been done before. An example of this our production is guitarist who is wearing a navy blue blazer this piece of clothing would have also be popular in the 1960’s due to such bands as The Beatles and The Who but this fashion can circled back round again and is now popular now. This can also be interpreted as a form of pastiche as some viewers would say that the style of our production is tributing the 60’s. I would argue that we aren’t tributing this as much as it has been recycled and brought back round again. Our music video applies a disjointed narrative structure this is due to the way we have cut it so that the narrative is running along side the performance but it isn’t so disjointed that it becomes blurred and distorted.
The production of the music promotion campaign I created was produced in a stylistic innovation form where it was formulated around the idea of Jameson’s theory of a Post modern feature of hyper reality. The way in which we did this was with the use of distortion and manipulation through a range of effects on our artist’s appearance in certain shots which was also in relation to the style of the sound (the fast paced beats). To the extent of our ideas being original we gained a lot inspiration through existing sources of media such as films, other music videos and pictures which is known as bricolage. As I found it hard to distinguish the specific genre for the music video I created as it was a blur of sub genres therefore mixing different stylistic features from other music videos helped to make mine hyperreal.
ReplyDeletehttp://aimee-media-revision.blogspot.com/2012/02/postmodern-homework-jameson-responce.html
ReplyDeletehttp://kirstexamworka2.blogspot.com/
ReplyDelete