Post Modernism is Dead! So what's Post-Postmodernism?

http://www.philosophynow.org/issues/58/The_Death_of_Postmodernism_And_Beyond

The Death of Postmodernism And Beyond (Alan Kirby 2006)

Alan Kirby says postmodernism is dead and buried. In its place comes a new paradigm of authority and knowledge formed under the pressure of new technologies and contemporary social forces.

I have in front of me a module description downloaded from a British university English department’s website. It assumes that postmodernism is alive, thriving and kicking: it says it will introduce “the general topics of ‘postmodernism’ and ‘postmodernity’ by examining their relationship to the contemporary writing of fiction”. This might suggest that postmodernism is contemporary, but the comparison actually shows that it is dead and buried.

Postmodern philosophy emphasises the [unclearness] of meaning and knowledge. This is often expressed in postmodern art as a concern with representation and an ironic self-awareness. And the argument that postmodernism is over...can be made...by looking outside the academy at current cultural production [films, art, music, tv, games].

Most of the undergraduates who will take ‘Postmodern[ism]’ this year will have been born in 1985 or after, and all but one of the module’s primary texts were [produced] before their lifetime. Far from being ‘contemporary’, these texts were published in another world, before the students were born. Blade Runner [for example] is Mum and Dad’s culture...It’s all about as contemporary as The Smiths, as hip as shoulder pads, as happening as Betamax video recorders. These are texts which are just coming to grips with the existence of rock music and television; they mostly do not dream even of the possibility of the technology and communications media – mobile phones, email, the internet, computers in every house powerful enough to put a man on the moon – which today’s undergraduates take for granted.

The only place where the postmodern is extant is in children’s cartoons like Shrek and The Incredibles, as a sop to parents obliged to sit through them with their toddlers. This is the level to which postmodernism has sunk; a source of marginal gags in pop culture aimed at the under-eights.

What’s Post Postmodernism?

I believe there is more to this shift than a simple change in cultural fashion. The terms by which authority, knowledge, selfhood, reality and time are conceived have been altered, suddenly and forever. There is now a gulf between most lecturers and their students akin to the one which appeared in the late 1960s, but not for the same kind of reason. The shift from modernism to postmodernism did not stem from any profound reformulation in the conditions of cultural production and reception. But somewhere in the late 1990s or early 2000s, the emergence of new technologies re-structured, violently and forever, the nature of the author, the reader and the text, and the relationships between them.

Postmodernism, like modernism and romanticism before it, fetishised [ie placed supreme importance on] the author, even when the author chose to indict or pretended to abolish him or herself. But the culture we have now fetishises the recipient of the text to the degree that they become a partial or whole author of it. Optimists may see this as the democratisation of culture; pessimists will point to the excruciating banality and vacuity of the cultural products thereby generated (at least so far).

Let me explain. Postmodernism conceived of contemporary culture as a spectacle before which the individual sat powerless, and within which questions of the real were problematised. It therefore emphasised the television or the cinema screen. Its successor, which I will call pseudo-modernism, makes the individual’s action the necessary condition of the cultural product. Pseudo-modernism includes all ‘texts’, whose content and dynamics are invented or directed by the participating audience (although these latter terms, with their passivity and emphasis on reception, are obsolete: whatever a telephoning Big Brother voter is doing, they are not simply viewing).

By definition, pseudo-modern cultural products cannot and do not exist unless the individual intervenes physically in them. Great Expectations will exist materially whether anyone reads it or not. Once Dickens had finished writing it and the publisher released it into the world, its ‘material textuality’ – its selection of words – was made and finished, even though its meanings, how people interpret it, would remain largely up for grabs. Its material production and its constitution were decided by its suppliers, that is, its author, publisher, serialiser etc alone – only the meaning was the domain of the reader. Big Brother on the other hand, to take a typical pseudo-modern cultural text, would not exist materially if nobody phoned up to vote its contestants off. Voting is thus part of the material textuality of the programme – the telephoning viewers write the programme themselves. If it were not possible for viewers to write sections of Big Brother, it would then uncannily resemble an Andy Warhol film: neurotic, youthful exhibitionists inertly bitching and talking aimlessly in rooms for hour after hour. This is to say, what makes Big Brother what it is, is the viewer’s act of phoning in.

Pseudo-modernism also encompasses contemporary news programmes, whose content increasingly consists of emails or text messages sent in commenting on the news items. The terminology of ‘interactivity’ is equally inappropriate here, since there is no exchange: instead, the viewer or listener enters – writes a segment of the programme – then departs, returning to a passive role. Pseudo-modernism also includes computer games, which similarly place the individual in a context where they invent the cultural content, within pre-delineated limits. The content of each individual act of playing the game varies according to the particular player.

The pseudo-modern cultural phenomenon par excellence is the internet. Its central act is that of the individual clicking on his/her mouse to move through pages in a way which cannot be duplicated, inventing a pathway through cultural products which has never existed before and never will again. [Narrative? Rich] This is a far more intense engagement with the cultural process than anything literature can offer, and gives the undeniable sense (or illusion) of the individual controlling, managing, running, making up his/her involvement with the cultural product. Internet pages are not ‘authored’ in the sense that anyone knows who wrote them, or cares. The majority either require the individual to make them work, or permit him/her to add to them, like Wikipedia, or through feedback on, for instance, [youtube]. In all cases, it is intrinsic to the internet that you can easily make up pages yourself (eg blogs).

If the internet and its use define and dominate pseudo-modernism, the new era has also seen the revamping of older forms along its lines. Cinema in the pseudo-modern age looks more and more like a computer game. Its images, which once came from the ‘real’ world – framed, lit, soundtracked and edited together by ingenious directors to guide the viewer’s thoughts or emotions – are now increasingly created through a computer. And they look it. Where once special effects were supposed to make the impossible appear credible, CGI frequently [inadvertently] works to make the possible look artificial [Baudrillard? Rich], as in much of Lord of the Rings or Gladiator. Battles involving thousands of individuals have really happened; pseudo-modern cinema makes them look as if they have only ever happened in cyberspace. And so cinema has given cultural ground not merely to the computer as a generator of its images, but to the computer game as the model of its relationship with the viewer [adapting to the preferences/experiences of you, the Post 2000's audience? Rich]

Similarly, television in the pseudo-modern age favours not only 'Reality TV' (yet another unapt term), but also shopping channels, and quizzes in which the viewer calls to guess the answer to riddles in the hope of winning money. But rather than bemoan the new situation, it is more useful to find ways of making these new conditions conduits for cultural achievements instead of the vacuity currently evident. It is important here to see that whereas the form may change (Big Brother may wither on the vine [Has it? - Rich], the terms by which individuals relate to their television screen and consequently what broadcasters show have incontrovertibly changed. The purely ‘spectacular’ function of television, has become a marginal one: what is central now is the busy, active, [shaping] work of the individual who would once have been called its recipient. In all of this, the ‘viewer’ feels powerful and is indeed necessary; the ‘author’ [producer] as traditionally understood is either relegated to the status of the one who sets the parameters within which others operate, or becomes simply irrelevant, unknown, sidelined; and the ‘text’ is characterised both by its hyper-ephemerality and by its instability. It is made up by the ‘viewer’, if not in its content then in its sequence [Narrative? Rich].

A pseudo-modern text lasts an exceptionally brief time. Unlike, say, Fawlty Towers, reality TV programmes cannot be repeated in their original form, since the phone-ins cannot be reproduced, and without the possibility of phoning-in they become a different and far less attractive entity...computer games – their shelf-life is short, they are very soon obsolete. A culture based on these things can have no memory – certainly not the burdensome sense of a preceding cultural inheritance which informed modernism and postmodernism. Non-reproducible and [temporary], pseudo-modernism is thus also amnesiac [mindless/forgetful]: these are cultural actions in the present moment with no sense of either past or future.

The cultural products of pseudo-modernism are also exceptionally banal [overplayed], as I’ve hinted. The content of pseudo-modern films tends to be solely the acts which beget and which end life. This puerile primitivism of the script stands in stark contrast to the sophistication of contemporary cinema’s technical effects. Much text messaging and emailing is vapid in comparison with what people of all educational levels used to put into letters. A triteness, a shallowness dominates all. The pseudo-modern era, at least so far, is a cultural desert. Although we may grow so used to the new terms that we can adapt them for meaningful artistic expression, for now we are confronted by a storm of human activity producing almost nothing of any lasting or even reproducible cultural value – anything which human beings might look at again and appreciate in fifty or two hundred years time.

The roots of pseudo-modernism can be traced back through the years dominated by postmodernism. Dance music and industrial pornography, for instance, products of the late 70s and 80s, tend to [short-lived], to the vacuous on the level of signification, and to the unauthored (dance much more so due to remix, sampling & emptiness of meaning). They also foreground the activity of their ‘reception’: dance music is to be danced to, porn is not to be read or watched but used, in a way which generates the pseudo-modern illusion of participation. In music, the pseudo-modern superseding of the artist-dominated album as monolithic text by the downloading and mix-and-matching of individual tracks on to an iPod, selected by the listener, was certainly prefigured by the music fan’s creation of compilation tapes a generation ago. But a shift has occurred, in that what was a marginal pastime of the fan has become the dominant and definitive way of consuming music, rendering the idea of the album as a coherent work of art, a body of integrated meaning, obsolete.

To a degree, pseudo-modernism is no more than a technologically motivated shift to the cultural centre of something which has always existed. Television has always used audience participation, just as theatre and other performing arts did before it; but as an option, not as a necessity: pseudo-modern TV programmes have participation built into them. There have long been very ‘active’ cultural forms, too, from carnival to pantomime...but there is a physicality to the actions of the pseudo-modern text-maker, and a necessity to his or her actions as regards the composition of the text, as well as a domination which has changed the cultural balance of power (note how cinema and TV, yesterday’s giants, have bowed before it). It forms the twenty-first century’s social-historical-cultural hegemony.

Clicking In The Changes

In postmodernism, one read, watched, listened, as before. In pseudo-modernism one phones, clicks, presses, surfs, chooses, moves, downloads. There is a generation gap here, roughly separating people born before and after 1980. Those born later might see their peers as free, autonomous, inventive, expressive, dynamic, empowered, independent, their voices unique, raised and heard: postmodernism and everything before it will by contrast seem elitist, dull, a distant and droning monologue which oppresses and occludes them. Those born before 1980 may see, not the people, but contemporary texts which are alternately violent, pornographic, unreal, trite, vapid, conformist, consumerist, meaningless and brainless (see the drivel found, say, on some Wikipedia pages). To them what came before pseudo-modernism will increasingly seem a golden age of intelligence, creativity, rebellion and authenticity. Hence the name ‘pseudo-modernism’ also connotes the tension between the sophistication of the technological means, and the vapidity or ignorance of the content conveyed by it – a cultural moment summed up by the fatuity of the mobile phone user’s “I’m on the bus”.

Whereas postmodernism called ‘reality’ into question, pseudo-modernism defines the real implicitly as myself, now, ‘interacting’ with its texts. Thus, pseudo-modernism suggests that whatever it does or makes is what is reality, and a pseudo-modern text may flourish the apparently real in an uncomplicated form: the docu-soap with its hand-held cameras (which, by displaying individuals aware of being regarded, give the viewer the illusion of participation); The Office and The Blair Witch Project, interactive pornography and reality TV; the essayistic cinema of Michael Moore or Morgan Spurlock.

Along with this new view of reality, it is clear that the dominant intellectual framework has changed. While postmodernism’s cultural products have been consigned to the same historicised status as modernism - it is deeply implausible for academics to tell their students they inhabit a postmodern world where a multiplicity of ideologies, world-views and voices can be heard. Their every step hounded by market economics, academics cannot preach multiplicity when their lives are dominated by what amounts in practice to consumer fanaticism. The world has narrowed intellectually, not broadened, in the last ten years. Where Lyotard saw the eclipse of Grand Narratives, pseudo-modernism sees the ideology of globalised market economics raised to the level of the sole and over-powering regulator of all social activity – monopolistic, all-engulfing, all-explaining, all-structuring [the reason you are here in school in the first place - Rich]. Pseudo-modernism is of course consumerist and conformist, a matter of moving around the world as it is given or sold.

Secondly, whereas postmodernism favoured the ironic, the knowing and the playful, with their allusions to knowledge, history and ambivalence, pseudo-modernism’s typical intellectual states are ignorance, fanaticism and anxiety: Bush, Blair, Bin Laden and their like on one side, and the more numerous but less powerful masses on the other. Pseudo-modernism was not born on 11 September 2001, but postmodernism was interred in its rubble. In this context pseudo-modernism lashes fantastically sophisticated technology to the pursuit of medieval barbarism – as in the uploading of videos of beheadings onto the internet, or the use of mobile phones to film torture in prisons. Beyond this, the destiny of everyone else is to suffer the anxiety of getting hit in the cross-fire. But this fatalistic anxiety extends into every aspect of contemporary life; from a general fear of social breakdown and identity loss, to a deep unease about diet and health; from anguish about the destructiveness of climate change, to the effects of a new personal ineptitude and helplessness, which yield TV programmes about how to clean your house, bring up your children. This technologised cluelessness is utterly contemporary: the pseudo-modernist communicates constantly with the other side of the planet, yet needs to be told to eat vegetables to be healthy, a fact self-evident in the Bronze Age. A fusion of the childish and the advanced, the powerful and the helpless. For varying reasons, these are people incapable of the “disbelief of Grand Narratives” which Lyotard argued typified postmodernists.

This pseudo-modern world, so frightening and seemingly uncontrollable, inevitably feeds a desire to return to the infantile playing with toys which also characterises the pseudo-modern cultural world. Here, the typical emotional state, radically superseding the hyper-consciousness of irony, is the trance – the state of being swallowed up by your activity. In place of the neurosis of modernism and the narcissism of postmodernism, pseudo-modernism takes the world away, by creating a new weightless nowhere of silent autism. You click, you punch the keys, you are ‘involved’, engulfed, deciding. You are the text, there is no-one else, no ‘author’; there is nowhere else, no other time or place. You are free: you are the text: the text is superseded.

© Dr Alan Kirby 2006

Alan Kirby holds a PhD in English Literature from the University of Exeter. He currently lives in Oxford.