It was created by Argentine-born, Fallon Advertising's creative director Juan Cabral, who had created the immensely successful Balls and Paint spots for Sony'sBRAVIA line of high-definition television sets, wrote and directed the piece, acting as creative director, art director, copywriter and director.
Read this article in which the writer critises this advert and post modern adverts like it. Make a note of some of his arguments. Do you agree or disagree with them?
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